Why Housefull 4 Collection Should Not Be Compared With Golmaal Again

Can Housefull 4 Become Bigger Hit Than Golmaal Again?

Sonali Bose (West Bengal) : Can Housefull 4 become bigger Hit than Golmaal Again? Since both are the same types of movies (comedy) don’t you think Housefull 4 will easily cross the figure of Golmaal Again as it got the positive response from all corners of trade?

Answer : Housefull 4 might not become bigger Hit than Golmaal Again. The budget is similar to War and needs something terrific word of mouth even to catch the same sort of craze what Golmaal Again received two years ago. The opening will be a crucial factor for Housefull 4. The last sequel of Housefull franchise was Hit but it was expected to become Blockbuster. Here the case is also the same. The expectation is super high from this movie. Having said that, there is Akshay Kumar Factor in the movie and yes he is in Top form right now. If he continues this top form then the race is on.

Now coming back to your second question, comedy movies does’t guarantee 200 Crores on Diwali. Before Golmaal Again, many comedy movies falter at Box Office. Yes, there were some sleeper hits that were not an outright comedy. The successful franchise always gives the edge. Golmaal Again has set up the benchmark for Diwali. Now, Housefull 4 needs to take that level high. Yes, chances are there Housefull 4 should cross the figure of Golmaal Again at least for the sake of industry. The ticket rates will be 20-25% higher or bit more, than Golmaal Again for Housefull 4. So, even with normal trending also Housefull 4 should go past 200 Crores mark comfortably. But, again the opening will be crucial.

There are two content movies like Made In China & Saand Ki Aankh is also releasing this Diwali. We never know if content picks it can really take it on especially Made In China. Though two years ago Aamir Khan’s Secret Superstar crashed in front of Ajay Devgn’s Golmaal Again. Diwali is the best time for light hearted family appeal movies as compared to the dark content movies. Now a days Trade is expecting too much, and this expectation is killing the ultimate outcome. War (Hindi) is the best example, Trade has expected at least 300 Crores if not 400-450 Crores. But, now 275 crores net mark is coming very toughly. Even though Housefull 4 should cross the figure of Golmaal Again, but it won’t be easy at all by inches. I repeat opening will again be crucial and Akshay Kumar Factor is the key to make Housefull 4 as big grosser.

Rupam Saha (Bardhaman) : Why Made In China is releasing on Diwali when then know it’s not suited to Diwali release? Just to damage the collection of Housefull 4?

Answer : Two things which forced team Made In China to select this date. The first one is clashing with a Big Budget movie. You will always get free promotion/ awareness with this strategy. Also, Made In China does’t need a big number of screens. The budget is on the lower side and if makers are confident of their product then it can do business on low screens perfectly. Secondly, Made In China is coming on Pre-Diwali and for a content movie, this sort of release date is perfect. You will get some time for positive word of mouth to spread before cashing it on the best day of the year (the day after Diwali). There will be less/no Pre Diwali effect at Metros. So, if the content is there Made In China can surely surprise. The release date is not at all bad considering it’s coming on Pre Diwali. If there is any opening effect come due to Pre-Diwali it will only hamper Housefull 4 collection rather than Made In China.

About the author

JAYANTA DAS (JD)

JAYANTA DAS (JD)

View all posts